Alter s unsettling but riveting book argues that todays tech, from email to video games to netflix, is as addictive. Mar 07, 2017 in his latest book, professor adam alter tracks the rise of behavioral addiction, and explains why so many of todays products are irresistible. Malcolm gladwell, author of new york times bestsellers david and goliath and outliers. Adam alter is an associate professor of marketing at nyus stern school of business. Irresistible technology is making our kids miss social cues. Alter makes a compelling and sobering case for the ubiquity of at least mild technology addiction, situating the conversation within the broader field of behavioral addiction. And other unexpected forces that shape how we think, feel, and behave, 20 applies psychological insight and business acumen to his argument that compulsive usage of smartphones and social media is not peripheral but rather central to their engineering and lucrative, seductive qualities. Irresistible book by adam alter book summary uvolution. Our world is filled with addictive experiences, from social media and. Irresistible, the rise of addictive technology and the business of. In irresistible, adam alter illuminates the surprising, fascinating, and frightening biological and psychological connections between a toddler hitting every button in an elevator, a surgical patient asking for painkillers, and the millions of people hooked on facebook. His new book, irresistible, explores the consequences of living in an increasingly computerized world.
What all addictions have in common is that the substance or behavior triggers the release of dopamine in the brain. One of the most mesmerizing and important books ive read in quite some time. Tracing the very notion of addiction through history right up until the present day, alter shows that were only. Find all the books, read about the author, and more. In irresistible, author adam alter answers these questions and more. Irresistible summary by adam alter four minute books this irresistible summary shows the alarming amount of time youre spending on your devices and gives tips to have a healthier relationship with them. The rise of addictive technology and the business of keeping us hooked will find little consolation in a possible correlation between the rise of smartphones and the dip in drug use. The rise of addictive technology and the business of keeping us hooked 2017, a nonfiction book by adam alter, explores the relationship between humans and addictive technologies. This very western focus on desire and goal orientation is one that eastern thinkers might. In this revolutionary book, adam alter, a professor of psychology and marketing at nyu, tracks the rise of behavioral addiction, and explains why so many of todays products are irresistible. And that vague sense that i could be spending a lot of my time differently has led me to adam alters new book, irresistible.
The rise of addictive technology and the business of keeping us hooked. Mar 02, 2017 psychologist adam alter provides insight into why explains the science behind why we cant seem to stop such behaviour and offers practical advice for using technology differently, in order to lead. The rise of addictive technology and the business of keeping us hooked, the social psychologist adam alter warns that many of us youngsters, teenagers. In this revolutionary book, adam alter, a professor of psychology and marketing at nyu, tracks the rise of behavioral addiction and explains why so many of todays. So far he has written one more book in addition to irresistible. From social platforms such as facebook, twitter, and instagram to addictive games such as world of warcraft to flappy bird. Read a quick 1page summary, a full summary, or watch video summaries curated by our expert team. Irresistible one of the most mesmerizing and important books ive read in quite some time.
Hes written for such publications as the new york times and wired. Adam grant, new york times bestselling author of originals and give and take welcome to the age of behavioral addictionan age in. Want to get the main points of irresistible in 20 minutes or less. Users who like irresistible by adam alter, read by adam alter. That was my quick summary of the great book irresistible by adam alter. Adam alter explores the relationship between humans and addictive technologies.
Theres some nicelypresented, concise history of addictions both chemical and behavioral to set the scene. Malcolm gladwell, author of new york times bestsellers david and goliath and outliers alter s sweep is broad. In this revolutionary book, adam alter, a professor of psychology and marketing at nyu, tracks the rise of behavioral addiction and explains why so many of todays products are irresistible. Sep 05, 2017 in this revolutionary book, adam alter, a professor of psychology and marketing at nyu, tracks the rise of behavioral addiction, and explains why so many of todays products are irresistible. Obsessed with fitbits, unread emails, or people on instagram.
Adam alter is an associate professor of marketing and psychology at new york universitys stern school of business, and the author of drunk tank pink, a new york times bestseller about the forces that shape how we think, feel, and behave, and irresistible, a book about the rise of tech addiction and what we should do about it. He is also a teacher at the new york university stern school of business. Here are 5 of my favorite big ideas from irresistible by adam alter. Mar 16, 2018 adam alter is an american marketing consultant and author, dedicated to exploring the roots of our tech addiction. Alter s irresistible is a colossal flop that is heavily larded with alarmist fallacies, faulty comparisons, and hyperbolic claims that prove nothing other than that some people will become addicted to anything, reasonable people will always be inclined toward moderation, and that technocrats are not evil but simply business people who like all business people simply want our business. The rise of addictive technology and the business of keeping us hooked by adam alter 8,220 ratings. Irresistible technology is making our kids miss social.
Irresistible march, 2017, which considers why so many people today are addicted to so many behaviors, from incessant smart phone and internet use to video game playing and online shopping, and drunk tank pink 20, which investigates how hidden forces in the world around us shape. Adam is the new york times bestselling author of two books. Adam alter is a marketing author who also teaches at new york university stern school of business. In fact, modern technology has never been so efficient and addictive, says adam alter, phd, associate professor of marketing and psychology at new york universitys stern school of business and author of the 2017 book irresistible. Irresistible summary by adam alter four minute books. Mar 07, 2017 alter marketingnyu stern school of business. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to. Irresistible the rise of addictive technology and the business of keeping us hooked book.
Nov 26, 2017 alter explores various behavioral addictions from social media and wearable fitness trackers to world of warcraft, gambling, and online shopping basically, being addicted to an action rather than a substance. Mar, 2017 author adam alter says a new frontier could soon provide another escape from reality. Apr 07, 2019 adam alter, an associate professor of marketing at new york universitys stern school of business, investigated this question in his recent book irresistible. Alter is a professor of marketing at new york university stern school of business and has written other nonfiction titles about human behavior, such as drunk tank pink. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity. An urgent and expert investigation into behavioral addiction, the dark flipside of todays unavoidable digital technologies, and how we can turn the tide to regain control. As if to prove his point, adam alter has written a truly addictive book about the rise of addiction. The rise of addictive technology and the business of keeping us hooked, explores how tech companies keep us scrolling and what we can do to stop. Why you are addicted to technology and how to set yourself free paperback. Irresistible by adam alter, read by adam alter by prh audio.
In this revolutionary book, adam alter, a professor of psychology and marketing at nyu, tracks the rise of behavioral addiction, and explains why so many of. Review of irresistible, by adam alter laura carroll. Irresistible by adam alter, read by adam alter by prh. Adam alter, phd, teaches psychology at new york universitys stern school of business. The rise of addictive technology and the business of keeping us hooked by adam alter is a very great book about how most of the technology products we use daily are irresistible and invariably addictive.
He includes not just the more obvious addictive technologies such. The rise of addictive technology and the business of keeping us hooked hardcover march 7, 2017. In irresistible, adam alter illuminates the surprising, fascinating, and frightening biological and psychological connections between a toddler hitting every button in. The rise of addictive technology and the business of keeping us hooked kindle edition.
Thats the perfect word to describe the growing array of. In this revolutionary book, adam alter, a professor of psychology and marketing at nyu, tracks the rise of behavioral addiction, and explains why so many. There is a huge amount of lifechanging ideas in this book, and weve only touched on a tiny bit of it. In this revolutionary book, adam alter, a professor of psychology and marketing at nyu, tracks the rise of behavioral addiction, and explains why so many of todays. He is a professor of marketing at new york university stern school of business and has written other nonfiction titles about human behavior, such as drunk tank pink. Nov 02, 2018 this guide is is intended to be used with bgsus 20182019 common reads selection, irresistible, by adam alter. Malcolm gladwell, author of new york times bestsellers david and goliath and outliers alter. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Professor of psychology and marketing at nyu, alter dives into what he calls the. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. Download irresistible book summary, by adam alter as pdf. Irresistible book summary, by adam alter allen cheng.
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